26. February 2014 · Comments Off · Categories: Apps, Startups · Tags: ,

Telstra’s Muru-d Accelerator – Four Months On !

muru-d-logoJoin us on Monday night as we hear from muru-d (https://muru-d.com) co-founder & veteran startup accelerator/mentor Ann Parker (http://www.linkedin.com/pub/ann-parker/19/329/789) about the muru-d program (“muru” means “path” in the local eora dialect, appropriately enough).

Haven’t heard of muru-d ? Get out from under that rock ! In October last year Telstra put its entrepreneurial money-where-its-mouth-is and offered $40K and 6 months of mentoring to aspiring digital businesses. At its launch event, the ethos of muru-d was neatly summarized by Federal Communications Minister Malcolm Turnbull as follows:

“…getting people to understand, not just the entrepreneurs with the ideas and the imagination, but also their backers and supporters… that there is actually almost no such thing as failure. You have to recognise that the whole business of innovation is in large measure an exercise in trial and error.”

Full disclosure: Mobile Monday Sydney co-founder Tim Parsons (http://timparsons.com.au) is a volunteer mentor at muru-d, where he’s having a ball.

SafeSite (safeonsite.net)

Safesite_Logotype_300pxFirst up, we welcome Peter & James from SafeSite who’ve come up with a “site safety management system coordinated entirely on smart digital devices”.

A blindingly obvious yet sublime idea to save lives in the building industry (apparently 25 people die every week in the US industry alone) the SafeSite guys will pitch us their startup (entrepreneurs pay attention, this is what they’ve been rehearsing and they’re good!), demo their product with a live walkthrough, and then talk about what motivated them, what they need to move forwards (references to building sites!) and how the muru-d process has been for them.

A great example of how smart devices are fundamentally transforming work.

ChattyKidz (chattykidz.com)

chattykidz-logoNext up, Ken from ChattyKidz will reveal that while he loves his kids, they also “annoy the hell” out of him, inspiring him to create a way for grandparents and absent family-members to remotely babysit children giving him a chance to grab a beer.

In fact, he’s discovered an amazingly high-engagement and super-worthy user experience which brings family members closer together. Literally, a digital version of “It takes a village to raise a child”, come along and check out Ken’s killer pitch and demo, and marvel in some of the adjacent media & publishing opportunities he’s uncovered.

(I know, we’re excited, but hey – we think you will be too).

Be there or miss out !
We’re enormously proud to bring this unique insider’s view into muru-d four-months in. Come along, meet the entrepreneurs, find out more, and get ready to pitch your idea in the next intake later in 2014.

See you Monday night !

Mobile Monday Sydney – 3rd February 2014

Social Media & changing the way to engage with customers through mobile. 

Happy 2014! from the Mobile Monday Sydney Crew!

Social media plays a key role in engaging with mobile customers. Unfortunately a lot or companies today are still engaged in old school tactics with using social media as a one way communication system.

Come along to hear about how you can be more engaging with using social media & learning some tips & tricks with viral marketing campaigns.


Laurel Papworth – laurelpapworth.com

The Amplification/Ripple effect and how communities build mobile app users

Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and Marketing Magazine named her “Head of Industry, Social Media” for Australia. Teaches Social Media at the University of Sydney and for organisations, Conference Keynote and Author.


Mat Slavica – Digital Stand – digitalstand.com

Viral marketing & the impact on mobile communities 

Mathew Slavica is the Founder of Digital Stand, A Social Media Agency dedicated to helping brands engage meaningfully through social channels. Mathew has been involved in communications and technology since 1993.

Mathew has worked across a variety of industries, at the enterprise level, including Federal Government, Financial Service’s, Media, Information Technology and Retail. During this period Mathew has lead some of the largest communication deals in Australia’s history, including the Federal Government’s first outsourcing initiative, and transitioning the Media Broadcasters to the digital environment.

Mathew’s last company SES, worked with and provided services to Motorola, IDC, KPMG, Telstra, Tata Consulting, HP, Dimension Data, Hostworks, IBM, Australian Power and Gas, and Schneider Electric to name a few.


Register Here!





:: Doors open at 6.30pm for 7pm start
:: Kent Street Living Room, Level 1, The City Hotel (www.cityhotel.com.au)
:: Entry on King Street near Kent Street intersection

Mobile Monday Sydney is held on the first monday evening from February to December as a networking event for the Sydney mobile industry. Mobile Monday Sydney is organised by Shane Williamson, Oliver Weidlich, Gia Villondo & Tim Parsons

Mobile Monday Sydney is a non for profit industry organisation and is part of Mobile Monday Australia. http://mobilemonday.com.au/

E-mail us to get in touch with project presentation requests, sponsorship offers and speaking engagements


 Posted by Shane Williamson