:: 6.30pm for 7pm, Mon 13th October 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

iPhone App Development - sponsored by SMSPoll
The final part of our series on Mobile Futures has us taking a close look at an exciting explosion in innovation and opportunity : the iPhone Mobile App Store phenomenon.

With event sponsorship by recent Pitch NSW ‘08 winners SMSPoll - thanks guys !

Mobile App Stores - Critical to Device Success?
Arguably pioneered by Nokia under a different (albeit clumsier guise), the App Store Concept has been a stellar overnight success for Apple via its iPhone+iTunes platform.

“In its first month, Apple’s App Store sold more than 60 million programs, pulling in an average of $1 million per day…” source: WSJ, Mon Aug 11, 2008,

The iPhone App Store let’s you buy everything from humble widget-style services to full-3D haptic-controlled computer games direct from an icon on the iPhone touchscreen (and also lets you pay using your iTunes account details). You can then manage and backup your purchases the next time you sync your music and photos via iTunes. We’ve tried it - its seamless. No wonder its been a roaring success.

Some grumbles have been heard from developers about Apple’s ‘mysterious black box app approvals process’ of course - something Google is already noting is an out-of-the-box advantage of Android and their much anticipated App store. You gotta love competition.

iPhone Web Apps - Design, Code, & Profit
We thought the best way to get up-close to this ‘phenomenon’ is to get some pals from MoMo to share their journey in this exciting space - so to that end we’re excited to welcome the experienced iPhone dev team from Key Options Development, consisting of

Marcus Schappi – Sweeper
Tim Chandler – Coder

who’ll be talking about their experiences with developing iPhone Apps, including the Qantas app available in the iTunes store now, via these themes :
Design
• The Three Rules of Designing iPhone Web Apps

Code (Tim)
• Taking advantage of the iPhone

and Profit (Marcus)
• App Store Top 100 Calculations.

Presentations and discussions will be ably compered by Mobile Monday Sydney’s own Oliver Weidlich, himself something of an iPhone app design guru.

Bring your mobiles & business cards
Should be a fascinating night with demos, stories from the cutting-edge, and fascinating personalities and people to meet. Come along and meet your peers in the Sydney mobile and wireless industry! Entry is free, but to guarantee your place click here to RSVP.

:: 6.30pm for 7pm, Mon 1st September 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

Do you love or hate your mobile?
The second part of our series on Mobile Futures - this time focusing on what we all know to be true : user experience is absolutely vital to humanising technology.

At the very beginning of what may well come to be known as the era of multi-touch, we’re going to be examining some different aspects of the user experience with some of Australia’s stars in the field.

iPhone Usage Analysis
James Cleary from groundbreaking Australian mobile company Amethon will speak to this topic, presenting some of their analysis of iPhone usage.

Defining Perceived Value in Mobile Media
Mobile expert Mac Walker will be discussing a new model for understanding customer perceived value in mobile services, drawing on his years as a manager of 3G mobile portals.

Mobile User Experience
Finally, Sheen Yap - Head of User Experience and Creative Services at 3 Mobile will be talking about the critical elements of the user experience on mobile.

Bring your mobile !
Should be a fascinating night with plenty of real-world insights and lots of opportunities to meet new people, make personal and professional contacts, and be inspired. Come along and meet your peers in the Sydney mobile and wireless industry!

RSVP now, and to see how we roll checkout these pictures from last month’s show. See you there !

:: 6.30pm for 7pm, Mon 4th August 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

What’s coming up next !?
Okay so by now we’re all over the iPhone 3G right ? Hmm maybe not. Looks like we’re at the beginning of something big – and we’re not just talking about the fight brewing over mobile data charges.

This month and over the next few Mobile Monday Sydney events, we’re going to be taking a look at where things are heading in the mobile world - with some of Australia and the World’s best thinkers about connected, mobile digital society.

Introducing Xumii
Founded in San Francisco by Australian entrepreneur Jennifer Zanich, Xumii was an award-winning mobile internet application before it’s beta version was even launched.

One of this year’s VentureBeat DigitalMedia “Mobile Beat” Top 30 picks (along with another early MoMo Sydney guest Mig33), Xumii “gives you a centralized way to aggregate contacts and feeds from your social networks and IM, and stay connected by sharing messages, widgets and photos via IM, threaded chat, groups and mobile walls.”

Come along and hear all about one hottest new mobile apps out there, and hear Jennifer’s story about what its like to get venture funding for a mobile app company in Silicon Valley!

And of course, Google
We’re delighted to have the company of senior product manager Justin Baird from Google Australia, to tell us more about Google’s vision for the mobile internet – and of course remind us of how an Australian team gave birth to the technology that became Google Maps.

He’s promised to “pull some rabbits out of the hat” so we’re guessing there’ll be a fair bit about Google’s ideas for the future mobile web experience. Are you holding onto your seats out there !?

Bring your mobiles and business cards
Should be a fun night with lots of opportunities to meet new people, make personal and professional contacts, and be inspired. Come along and meet your peers in the Sydney mobile and wireless industry. Entry is free, but to guarantee your place click here to RSVP.

An event all about “Ubiquitous Augmented Reality”

This one really caught our eye…

“Ubiquitous augmented reality technology is not far off and mobile phones will be the driving force. As mobile devices advance from 3G to 4G, and because everyone has one, they represent a very attractive business opportunity in distributing augmented reality services and advertising.

“Augmented reality is about to hit Australian shores with QR (quick response) code technology. If you don’t already know about this technology, come along and participate in a live demo of QR codes in action.* Beyond QR codes, you will see how traditional printed ads can deliver rich media content to your mobile phone when they have been augmented with tagless picture recognition technology. For example, you see a movie poster in a magazine that interests you. You target it with your mobile and immediately receive the movie trailer that begins to play. Also, see how you can play video games outdoors with the augmented reality games engine A-Rage and learn how to create your own augmented reality experiences.

“This AIMIA NSW Intimates event ‘Augment yourself!’ is a free event and is held from 6.30pm, Tuesday 29th July at The Privilege Club, 70 King Street, Sydney. Be prepared to be amazed: your physical world is about to be changed forever.

Please register at http://www.aimia.com.au/i-cms?page=4635 to receive your name tag and a complimentary drink on arrival.

* Download the free reader beforehand by going to http://www.i-nigma.mobi with your mobile and following the instructions.